Trip.com
A local discovery and travel research app
01
Brand Development
the challenge
Time constraint was the biggest challenge, we had about one month to work on it.
the solution
Come up with the expectations beforehand, and work within a small team to help with speed and efficiency.
Identity
I art directed the brand identity with an out-site agency. We knew that we wanted to use a logotype instead of a mark from the gecko. We've got a fun, trustworthy, and memorable logotype.
Animation
I worked on the logotype animation. We wanted something fluid to reveal quickly.
COlors & Typography
Primary colors
#F8157D
Vivid Pink
#353D46
Dark Gray
#6A7582
Medium Gray
#EFEFEF
Light Gray
#FFFFFF
White
Categories colors
#0BC7B4
Hotel
#FF6B6B
Restaurants
#33B5E5
Attractions
Main typeface
Web Typeface
02
Mobile App
content first
Trip.com business has been built from the ground up with content first in mind. The mobile app doesn’t deviate from that, it relies on great photos and reviews created by the users.
engagement
One of the biggest keys in the travel industry is return-customers. We measured and optimized the first time user experience to the minimal details, increasing the weekly engagement by 20%.
making it a habit
Getting user content is one of the most challenging things to design for, it needs to be straightforward and easy to use. By designing simple and lower entry barrier hooks we could increase the content creation 2x fold.